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How we help

Start with the situation.

You don't need to know whether you have a marketing problem, a communications problem or something in between. Tell us what you're trying to accomplish, what's getting in the way and what you've already tried. We'll help you figure out what the situation needs.

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Situations we help with

When the business evolves

When the business has changed, but the story hasn't.

Organizations evolve. The way they talk about themselves doesn't always keep up.

Maybe you've grown into new areas. Acquired another business. Changed strategy. Entered a new market. Or simply become something different from what customers still know you for.

We help bring the story back in line with the business.

The work might include

PositioningNarrativeMessagingBrand strategyStakeholder communicationsMarketing strategy

When something new is coming

When you're bringing something new to market.

A new product or service needs more than a launch campaign.

Who is it for? Why should they care? How does it fit with what you already stand for? What does sales need? What does the market need to understand?

We help bring those pieces together so the launch works as a whole.

The work might include

Value propositionAudience strategyMessagingLaunch strategySales enablementContentMarketing collateral

When activity isn't adding up

When there's plenty happening, but it isn't building toward something clear.

The content calendar is full. Campaigns are running. Sales has materials. Executives are visible. Agencies are producing.

But the work isn't reinforcing the same story or business priority.

We step back, look across it and find where the connections are missing.

The work might include

Marketing strategyMessagingContent strategySales and marketing alignmentChannel strategyExecutive communications

When expertise isn't traveling

When you know more than the market gives you credit for.

There's no shortage of expertise inside many B2B organizations.

The harder question is whether anyone outside the organization knows what you have to say—or why they should listen.

We help turn expertise into a clear point of view and build the structure to take it to market.

The work might include

Thought leadership strategyExecutive positioningEditorial strategyContentResearch and insightsMarket positioning

When something important is changing

When people need to understand what happens next.

A merger. An integration. New leadership. A major announcement. A shift in direction.

Different people will have different questions. What employees need may not be what customers, investors, members or partners need.

We help find the common story and translate it for the people who need to understand what happens next.

The work might include

Stakeholder strategyNarrative and messagingLeadership communicationsChange communicationsContent and materialsImplementation support
And sometimes it's messier than that

Your situation probably won't fit neatly into one of these.

That's normal.

The problems worth solving tend to cross boundaries. A positioning problem can become a sales problem. A launch can expose a messaging problem. A thought leadership conversation can reveal that no one agrees on what the organization wants to be known for.

That's why we don't start by selling you a package.

We start by understanding the problem.

Bring us the situation.

Tell us what you're trying to accomplish and where things are getting stuck. We'll start with the questions.

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