See how your organization actually shows up in the market.
You know the expertise inside your organization. The question is whether the market sees it too.
The Authority Gap Analysis is a structured outside read of your visible market presence, benchmarked against selected competitors and interpreted through a senior strategic lens.
Not a to-do list. A point of view.
How you show up
What someone encountering your organization is likely to understand about who you are, what you know and what you stand for.
Where the disconnect sits
Where your expertise, narrative, visibility or market authority may not be reinforcing one another.
Who is getting the credit
How selected competitors show up around the ideas and territory you want to own.
What matters next
The most consequential opportunity we see—and where we'd focus first.
We look at the market-facing evidence.
The analysis reviews your owned presence, recent search and news visibility, selected competitors and relevant AI-generated answers to establish a current outside-in view.
- Website and owned content
- Search and recent market visibility
- Selected competitor presence
- Thought leadership and executive visibility
- Relevant AI answer baseline
Note: the AI component is treated as one market signal, not a definitive measure. Results can vary by model, query and timing.
Focused, senior and practical.
- Request the analysisTell us a little about the organization and what prompted the request.
- Share the contextA 45-minute conversation helps us understand your internal and market context.
- We do the analysisWe review the relevant public evidence, market signals and selected competitive set.
- Walk through the findingsYou receive the analysis and a conversation about what we see and what it means.
You know something isn't translating.
The Authority Gap Analysis is useful when your organization has real expertise but you're unsure whether the market sees it, understands it or associates you with the territory you want to own.
If the problem is broader, or you're not yet sure what the problem is, start with a conversation instead.
$2,500 CAD. Credited in full against any advisory engagement signed within 90 days.