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Media and Interviews

Hotel Business Review

Hotel Business Review

Hotel Business Review

Show Not Tell: Sustainability Storytelling Beyond the Numbers


Maliha Aqeel shares how hospitality brands can communicate meaningfully about their sustainability initiatives.

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Hotel Business Review

Hotel Business Review

Hotel Business Review

How Online Channels Can Influence Customer Engagement


Maliha Aqeel discusses the future of brand-customer engagement and the role of online channels in customer engagement in the hotel industry.

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DSDR Podcast

What IABC Can Do for Digital Signage Managers


In this podcast episode, Maliha Aqeel shares her perspectives on communication using digital signage technologies and how to prepare.

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Hotel Business Review

Creating Guest Experiences That Amplify Your Brand's Social Impact


In this article, Maliha Aqeel asks: Can you excite and delight your guests while contributing positively to society and the environment?

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CXO Outlook Magazine

Hotel Business Review

CXO Outlook Magazine

A thought leader, helping brands become purposeful


In an exclusive interview, Maliha shared her professional trajectory and the top qualities required to become successful entrepreneurs, future plans, pearls of wisdom, and much more.

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Haiilo Blog

Hotel Business Review

CXO Outlook Magazine

Trust but verify: Navigating the age of AI


Maliha Aqeel delves into the profound impact of the democratization of AI, the importance of adapting to these changes and five proven practices for communicating about AI effectively.

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Hotel Business Review

Hotel Business Review

Hotel Business Review

Harnessing the power of social purpose to influence customer engagement


Maliha Aqeel shares how adopting social purpose and embedding it across strategy and operations can drive customer engagement in the hospitality industry.

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Haiilo Blog

IABC PodCatalyst

Hotel Business Review

The role of communication in maintaining employee trust during change


Nine industry experts share their insights on how organizations can navigate challenges, embrace change, and foster employee trust during uncertainty.

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IABC PodCatalyst

IABC PodCatalyst

IABC PodCatalyst

2024 State of comms


Panel discusses how comms pros can wield influence in the C-suite and within their own teams, the importance of tapping into geopolitics, and what it means to be a communicator in a post-truth world.

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DSDR Podcast

IABC PodCatalyst

IABC PodCatalyst

Purpose-driven content


Maliha Aqeel explains the four As of purpose-driven content—authenticity, accountability, and action—to create consumer advocates to help your brand and create competitive differentiation. 

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The Internal Comms Podcast

The Internal Comms Podcast

The Internal Comms Podcast

How do you create comms with purpose?


In this episode, Maliha Aqeel discusses effective and efficient approaches to communications, including how content should meet the needs of the end consumer. 

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The Pivot Podcast

The Internal Comms Podcast

The Internal Comms Podcast

Values-based branding strategies for B2B


Maliha Aqeel isolates the disruptive pressures facing both B2B and B2C brands, sparking an incredible debate around the intersection of culture, content and customers. 

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Sparrow Connected Blog

The Internal Comms Podcast

Sparrow Connected Blog

Your executive leadership team is your client


Maliha Aqeel shares what internal communications professionals need to do to gain a strategic voice in their organization and become advisors to executives.

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Break Free B2B Series

Sparrow Connected Blog

Sparrow Connected Blog

How to get an A in company culture


Maliha Aqeel is known for being a staunch advocate of the three C’s that drive brands. Here, she discusses the role of culture in driving employee and customer satisfaction.

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Media 7

Sparrow Connected Blog

Sparrow Connected Blog

Thought leader Q&A


Maliha Aqeel discusses her career trajectory and how companies can harness the power of their brand to drive engagement and achieve measurable business results. 

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Sparrow Connected Blog

Sparrow Connected Blog

Sparrow Connected Blog

How to become an IC superstar


Internal communications professionals truly are superstars. We asked four top internal communications professionals to share their best advice on how to do this. 

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