Media and Interviews

Show Not Tell: Sustainability Storytelling Beyond the Numbers

Maliha Aqeel shares how hospitality brands can communicate meaningfully about their sustainability initiatives.

How Online Channels Can Influence Customer Engagement

Maliha Aqeel discusses the future of brand-customer engagement and the role of online channels in customer engagement in the hotel industry.

What IABC Can Do for Digital Signage Managers

In this podcast episode, Maliha Aqeel shares her perspectives on communication using digital signage technologies and how to prepare.

Creating Guest Experiences That Amplify Your Brand's Social Impact

In this article, Maliha Aqeel asks: Can you excite and delight your guests while contributing positively to society and the environment?

A thought leader, helping brands become purposeful

In an exclusive interview, Maliha shared her professional trajectory and the top qualities required to become successful entrepreneurs, future plans, pearls of wisdom, and much more.

Trust but verify: Navigating the age of AI

Maliha Aqeel delves into the profound impact of the democratization of AI, the importance of adapting to these changes and five proven practices for communicating about AI effectively.

Harnessing the power of social purpose to influence customer engagement

Maliha Aqeel shares how adopting social purpose and embedding it across strategy and operations can drive customer engagement in the hospitality industry.

The role of communication in maintaining employee trust during change

Nine industry experts share their insights on how organizations can navigate challenges, embrace change, and foster employee trust during uncertainty.

2024 State of comms

Panel discusses how comms pros can wield influence in the C-suite and within their own teams, the importance of tapping into geopolitics, and what it means to be a communicator in a post-truth world.

Purpose-driven content

Maliha Aqeel explains the four As of purpose-driven content—authenticity, accountability, and action—to create consumer advocates to help your brand and create competitive differentiation. 

How do you create comms with purpose?

In this episode, Maliha Aqeel discusses effective and efficient approaches to communications, including how content should meet the needs of the end consumer. 

Values-based branding strategies for B2B

Maliha Aqeel isolates the disruptive pressures facing both B2B and B2C brands, sparking an incredible debate around the intersection of culture, content and customers. 

Your executive leadership team is your client

Maliha Aqeel shares what internal communications professionals need to do to gain a strategic voice in their organization and become advisors to executives.

How to get an A in company culture

Maliha Aqeel is known for being a staunch advocate of the three C’s that drive brands. Here, she discusses the role of culture in driving employee and customer satisfaction.

Thought leader Q&A

Maliha Aqeel discusses her career trajectory and how companies can harness the power of their brand to drive engagement and achieve measurable business results. 

How to become an IC superstar

Internal communications professionals truly are superstars. We asked four top internal communications professionals to share their best advice on how to do this.