Maliha Aqeel, PMP, SCMP, MC, is an award-winning brand marketing and strategic communication professional with a proven track record of delivering results for global brands such as APCO Worldwide, EY (Big Four consulting firm), and Fix Network World.
She has worked in corporate and agency roles for almost 20 years, connecting the dots between strategy and marketing to drive business objectives. She has extensive experience in advising C-suite and senior executives, co-creating solutions with her clients to achieve business results and bring their brand purpose to life with a focus on content, customers and culture.
Maliha is a regular speaker at industry conferences and has won several international awards for brand development, content marketing, publications and internal communications, including two IABC Gold Quill “Best of the Best” awards for employee engagement and for COVID-19 crisis response management and communications.
A well-connected global professional and thought leader, she serves as Vice Chair of IABC’s international board of directors (automatic succession to Chair in July 2023). In 2021, Maliha was recognized as IABC Canada’s 61st Master Communicator, a lifetime achievement award.
She holds a Master of Business in Strategic Marketing from University of Wollongong, Australia and is a Project Management Professional (PMP) and a Strategic Communication Management Professional (SCMP).
She is currently pursuing a Doctorate in Business Administration at Royal Roads University. Her research focuses on the link between social purpose brands and customer engagement in the context of sustainable business strategies.