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Signature Program

Thought Leadership Strategy Blueprint

Build a repeatable thought leadership function with strategy, alignment and a system your team can actually run. 

Where Your Expertise Becomes Credible Thought Leadership

The Signature Thought Leadership Strategy Blueprint is our core 6–8 week engagement for B2B organizations that want to transform thought leadership from ad-hoc content into a strategic, repeatable capability.


We help you define your market point of view, align executives, and translate insights into a roadmap your team can sustain, supported by The Ideas Engine, your strategic planning environment for thought leadership. 

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Built For Organizations With Expertise But No Clear System

Signature is designed for mid-to-large organizations in financial services, capital markets, professional services and stakeholder-driven associations that:


  • Have strong internal expertise but struggle to articulate a unified POV
  • Want thought leadership to support business development, client trust and market positioning
  • Publish inconsistently or reactively
  • Rely on individual leaders rather than a defined system
  • Need structure, alignment and a roadmap their teams can confidently execute


This is not a content engagement. It’s where thought leadership becomes a function.

Most Organizations Don’t Lack Ideas

They lack structure, alignment and repeatability. The gap exists because of:


  • An undefined market POV
  • Inconsistent or competing executive voices
  • No clear insight themes
  • Reactive content planning
  • No governance or ownership
  • No system to sustain the work


Signature solves the upstream problems so everything downstream becomes easier, faster and more credible.

Your Thought Leadership Strategy Blueprint

A complete strategic foundation for your thought leadership function, including:

1. Market POV & Narrative Map

Your differentiated stance in the market, clearly articulated and aligned to strategic priorities.

2. Quarterly Insight Themes (3–4)

The ideas your organization should own prioritized by relevance, credibility and business value.

3. Annual Thought Leadership Roadmap

A practical plan your team can use immediately, with sequencing, prioritization and milestones.

4. Executive Voice Profiles (up to 3 leaders)

Guidance on voice, tone, angles and boundaries, ensuring each leader shows up consistently and credibly.

5. Content Pillar Framework

A structure for shaping content strategically across channels and audiences.

6. Governance & KPI Model

A system for ownership, workflow, approvals and measurement.

7. The Ideas Engine (3 seats for 6 months)

A guided strategic environment to support planning, ideation and consistent insight development.


The Ideas Engine supports strategic planning and ideation; execution continues within your existing tools and workflows.

The Signature Program doesn’t require a heavy time commitment. You get senior thinking without operational disruption.

A Structured, Senior-Led Process Delivered Over 6–8 Weeks

Week 1: Kickoff + Insight Onboarding

Week 1: Kickoff + Insight Onboarding

Week 1: Kickoff + Insight Onboarding

Understanding your organization, priorities and existing thought leadership maturity.

Week 2: Insight Extraction Workshop

Week 1: Kickoff + Insight Onboarding

Week 1: Kickoff + Insight Onboarding

A 90-minute session to surface expertise, opportunities and strategic narratives.

Weeks 3–5: Strategy Development

Weeks 6–8: Refinement + Activation

Weeks 6–8: Refinement + Activation

POV, themes, executive profiles, roadmap and governance developed collaboratively.

Weeks 6–8: Refinement + Activation

Weeks 6–8: Refinement + Activation

Weeks 6–8: Refinement + Activation

Final blueprint, internal walkthrough and activation recommendations.

Your Strategy Needs A System

A thought leadership strategy is only effective if it becomes operational. That’s why Signature includes 3 seats in The Ideas Engine, our AI-enabled planning and ideation environment designed to support B2B thought leadership strategy.


It helps teams:


  • Translate strategy into action
  • Develop insights more consistently
  • Plan content strategically
  • Work from a shared strategic foundation, even as execution happens in existing tools
  • Maintain momentum long after the engagement


The Ideas Engine doesn’t replace your team; it empowers them.

Investment

The Signature Thought Leadership Strategy Blueprint is $9,500.


Complex or multi-leader engagements may range up to $12,500.


This investment reflects a senior-led, strategy-first engagement designed to establish a repeatable thought leadership function, not a one-off deliverable.


No production work. No hidden fees. No long-term commitment required.

Ongoing Support Through The Partner Advisory Retainer

Most organizations extend into our Partner tier to maintain alignment, narrative development and consistent execution.


Partner includes:


  • Monthly advisory
  • Content prioritization
  • Leadership guidance
  • Quarterly strategic recalibration
  • Expanded access to The Ideas Engine


If Signature builds the system, Partner keeps it running smoothly.

Learn About Partner

Take The First Step Towards Your Strategy Blueprint

Thought leadership becomes a strategic advantage when it moves from ideas to system. Signature is where that shift begins.

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